Events & Activities
Hong Kong Pavilion
Hong Kong Pavilion @ UnitedXR Europe 2025
Establishing “Hong Kong Pavilion” at the UnitedXR Europe 2025 to Promote Hong Kong's Creative Industry via Artificial IntelligenceOrganised by the Hong Kong Digital Entertainment Association (HKDEA), with the Hong Kong Productivity Council (HKPC) serving as the implementing body and funding support from the Cultural and Creative Industries Development Agency (CCIDA), 20 local Hong Kong creative companies will travel to Brussels, Belgium to participate in the Hong Kong Pavilion at UnitedXR Europe 2025. The Pavilion will showcase the city’s innovative achievements and frontier technologies in the fields of artificial intelligence (AI) and extended reality (XR) to a global audience.
Beyond the technological showcase, the Hong Kong Pavilion also provides a unique opportunity for exhibitors to connect with international buyers, investors, and potential partners. This valuable platform enables Hong Kong’s creative industries to explore new markets and establish cross-border collaborations, thereby reinforcing the city’s growing influence and competitiveness in the global digital entertainment and technology innovation sectors.
Event Details
Hong Kong Pavilion @ UnitedXR Europe 2025Date: 9-10 December 2025
Time: 11:00-19:00 (9 December 2025)
10:00-15:00 (10 December 2025)
Venue: Maison de la Poste, Rue Picard 5-7, 1000 Brussels, Belgium
Seminar Series
1. Harnessing AI to Spark New Innovation Forum Cum Kick-off Ceremony of The Hong Kong Pavilion at UnitedXR Europe 2025
Organized by the Hong Kong Digital Entertainment Association, implemented by the Hong Kong Productivity Council, and supported by the Cultural and Creative Industries Development Agency, 20 Hong Kong creative companies will travel to Brussels, Belgium to participate in the Hong Kong Pavilion at UnitedXR Europe, showcasing the city’s innovative works to the globe. To mark the significance of this event, a kick-off ceremony will be held to present an overview of the programme, featuring insights from the past exhibitors, as well as experts sharing on the latest developments in Extended Reality (XR) and emerging trends in artistic creation.
Event Details
Date: 24 November 2025 (Monday)
Time: 14:30 – 16:30 (Registration starts at 14:00)
Venue: Tencent WeStart (Hong Kong), 6/F, KOHO, 75 Hung To Road, Kwun Tong, Kowloon
Language: Cantonese
Format: Physical
Speakers:
Prof. Kung Wong, LAU, Head & Professor, Department of Applied Data Science, Hong Kong Shue Yan University
Mr. Fo, LIU, Partner & Director, Don’t Believe in Style / XRE
